Beauty Journalist · Brand Strategist · Editor
Cristina
Montemayor
Beauty's inside story, told from the outside.
I cover the business of beauty: the brand stories, market shifts, and industry moments that matter to the people shaping the space. I report from Austin, Texas, where the beauty industry looks a little different than it does from the coasts. That outside perspective is what I bring to every story.
As an editor at BeautyMatter, I report on the national and global beauty industry, with coverage that is consistently among the site's most-read, reaching the insiders and decision-makers who shape it. I also contribute to Texas Monthly, Fashionista, SELF, Brides, Men's Health, and more.
Beyond editorial, I partner with beauty and lifestyle brands on copywriting, messaging strategy, and branded content. I bring the same sharp, informed perspective I use as a journalist to every brief.
Based in Austin, Texas. Available for editorial assignments, brand projects, and speaking engagements.
Currently
Editor, BeautyMatterServices
I work at the intersection of journalism and brand strategy, which means I bring editorial rigor to brand work and a marketer's awareness of audience to my reporting. Whether you're a publication looking for sharp industry coverage or a brand that needs a writer who actually understands beauty, here's how I can help.
01 · Editorial
Journalism & Reporting
Sharp, deeply reported storytelling for publications and brands. I specialize in the business of beauty: trend analysis, founder profiles, and commerce coverage that serves both readers and search.
- Business profiles & long-form features
- Investigative and trend reporting
- Executive & founder interviews
- Commerce and affiliate writing
- Branded content & editing
BeautyMatter, Texas Monthly, Fashionista, SELF, Brides, Men's Health
02 · Brand
Strategy & Copy
I help beauty and lifestyle brands find their voice and use it well, from big-picture positioning to the copy on your product page.
- Brand positioning & messaging strategy
- Copywriting: PDPs, newsletters, social
- Landing pages & packaging
- Ghostwriting: thought leadership & speeches
- Copy editing & brand voice consulting
VEGAMOUR, Youthforia, good light, REYN, Lowe's, Honey Bunches of Oats
03 · Speaking
Panels & Moderation
I've moderated panels at SXSW and industry conferences in LA and New York, leading conversations at the intersection of beauty, business, culture, and wellness.
- Conference panel moderation
- 1:1 executive fireside chats
- Founder spotlights & on-stage interviews
- Trend briefings
- Industry roundtables
SXSW · Los Angeles · New York